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Media Kit |
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The AFRICAN TIMES-USA Published biweekly by The African Times Publications, wholly owned company of The African Times Holdings/USA 5155 West Rosecrans Avenue, Suite 213, Hawthorne, California 90250 Tel: (310) 644-0315 -- Fax: (310) 644-5507 E-Mail: AfricanTimes-USA@mindspring.com
Biweekly national news journal, in tabloid size, edited and published in the US since 1989. Per issue circulation 86,000, with 1.6 pass-along readership -- e.g. 137,600 impressions. Full page b/w one time national rate $5,600 - 4 color full page, one time rate $8,400 USD. Ad sizes from 1/8 page and up. Publication trim size: 11-1/2”x15” with five 2” col across.
1. PUBLISHER’S EDITORIAL PROFILE
The AFRICAN TIMES-USA, a national news journal, has become Africa’s most influential publication in America. As the masthead states “Africa’s Media Voice in America, Since 1989” reporting news and issues of Africa not covered by mainstream US and Canadian media. Editorial focus is from a pan-African perspective. Subjects cover: news, business, politics, entertainment, art, travel, food and information relevant to the African-Émigré, African-American and the Afrophile readers and communities. Special editorial attention is given to the 3 million African-Émigré and the African-Expatriates living in the US. Special features define: Africa’s impact on American lifestyle and cultural heritage, business and investment opportunities, travel and tourism development and promotion.
2. KEY PERSONNEL CEO/Founder/Editor-In-Chief - Charles Chinyere Anyiam (editor@theafricantimes.com) Chairman/Editorial Board - Tyrone S. Johnson Editor-At-Large - Nor Kymarac -- Contributing Editor - Mary Ellen Schultz Travel Editor - Sylvia Frommer-Mracky (trvleditor@aol.com) Accra, Ghana Bureau - Kafui Gale-Zoiku -- Lagos, Nigeria Bureau - Anthony C. Nzotta Johannesburg, South Africa Bureau - Phindile Xaba
3. REPRESENTATIVES and/or BRANCH OFFICES Africa based editorial bureau offices are in Ghana and Nigeria, with direct press relationships in most of the 53 African Union capitals.
4. ISSUE and CLOSING DATES 24 issues per year. Issue dates: 1st and 15th of each month. Closings: 10 days prior to issue date.
5. CIRCULATION National: Single copy $1.00. Subscription (mailed) per year $30.00
Total Non-Pd Paid (Sub) (Single) (Assoc.) In-Africa Other Overseas 85,932 4,682 81,250 62,981 18,269 -0- 1,304 216
6. CIRCULATION NOTES: Free copies are provided in the First and Business Class cabins of African airlines on their trans-Atlantic flights from US to Africa; plus the US White House, the UN Hq. Delegations, select US Government offices and select NGO offices.
Single Copy Newsstand Sales in select markets: Los Angeles, Washington DC, New York and other metro markets. Current and archival copies available at most major US universities and colleges, including on line at ProQuest/Information and Learning.
7. CORPORATE SPONSORSHIPS of full page standing sections; Food, Sports, Entertainment, are available on semi-annual and annual basis at negotiated rates.
8. ADVERTISING RATES - DISPLAY - NATIONAL*
Full page $5,600 1/3 page $2,400 1/2 page 3,300 1/4 page 2,000 Jr. page 3,300 1/8 page 1,050
9. ENTERTAINMENT/CASINOS/TRAVEL/TOURISM - NATIONAL*
Full page $4,200 1/3 page $1,950 1/2 page 2,600 1/4 page 1,500 Jr. page 2,600 1/8 page 860
10. REAL ESTATE/DRA/BOOKS/PUBLISHERS - NATIONAL*
Full page $3,000 1/3 page $1,750 1/2 page 2,000 1/4 page 1,050 Jr. page 2,000 1/8 page 650
* Commission of 15% to Recognized Advertising Agencies
11. COLOR RATES -- 2nd color extra 25% -- 4/C full page 40% extra -- 4/C 1/2 & Jr. page 50% extra
12. LOS ANGELES LOCAL RATES - Circulation 25,000 Los Angeles County - Non-Commissionable
Automotive Entertainment Merchants/Restaurants Dealerships Travel Agencies Professional Services
Full page $1,530 $1,300 N/A 1/2 or Jr. page 1,011 860 N/A 1/3 page 543 462 $375 1/4 page 440 374 308 1/8 page 240 204 170
13. OTHER “LOCAL” MARKETS - Rates for other than Los Angeles markets vary and are negotiated and must be approved in writing by the publisher or National Marketing Director.
14. FREQUENCY DISCOUNTS - Per contract - retroactive OK to annual anniversary date
6-10 less 10% 11-15 less 15% 16-20 less 20% 21-24 less 25%
15. PRODUCTION REQUIREMENTS - Publication is run on web with 85 line screen. Whenever possible forward reflective art (paste ups with veloxes in position) with repro negs. E-mail OK via JPeg or BMP Bitmap to: AfricanTimes-USA@mindspring.com
Mailing Address: The AFRICAN TIMES-USA - Production 5155 West Rosecrans Avenue, Suite 213 Hawthorne, California 90250
DEMOGRAPHIC PROFILE
The editorial content of The African Times attracts a variety of Africa-interest readers, each group utilizes the information we publish, news we report and the opinions we present for differing uses and purposes.
Our Readers Fit Four Major Categories:
46% African-American 28% African-Émigré & Expatriates
18% Afrophile / Euro-American 08% Business/Professional Addresses
The above percentages are imprecise; in great measure they constitute professional assumptions based on review of subscriber names, zip code data and business or organization name/addresses.
Within the consumer reader groups we have been able to conclude certain specifics useful in making media and marketing decision about The African Times. The following apply:
Men 55.7% Took domestic trip/1 yr. 87.3% Women 44.3% Took foreign trip/3 yr. 44.9% Married 50.5% Took cruise/3yr. 19.5% Median HH income $50,900 Passport ownership 34.1% Personal income $39,900 Buy traveler checks/1 yr. 42.3% College graduate 41.8% Major credit cards 89.6% Graduate degree* 28.3% American Express/Gold 18.7% Own residence 67.6% Frequent flyer program 38.9% Median age 38 yr. Car one or more 90.9% Professional/Mng 58.0% Cars tow or more 59.1%
The typical consumer reader of The African Times-USA is solidly middle class, professional, with many owning their own businesses. They have a propensity for foreign travel; the African-Émigré and the Expatriates primarily for family/holiday travel and the African-America for leisure/holiday travel to the Caribbean and heritage travel to Africa. In this regard we have noted that there is an increase in leisure travel to West and South Africa, with a notable increase to East Africa. The Afrophile readers are frequent travelers to North, East and South Africa.
The business, professional an organizational readers are interested in the business, investment and political happenings and reports carried by The African Times. This group of subscribers, on both sides of the Atlantic are becoming more active in the US administration’s new trade emphasis with Africa.
* The African-Émigré in general have a higher incidence of Graduate School Degrees, in many cases earned as “foreign students” in the US.
The AFRICAN TIMES-USA 5155 West Rosecrans Avenue, Suite 213 Hawthorne, California 90250
Tel: (310) 644-0315 -- Fax: (310) 644-5507 E-mail: AfricanTimes-USA@mindspring.com
Production Specifications
Publication Size: 11.5” x 15” (trim)
Print Live Area: 10.25” x 12.5”
Column Width: 2” with 5 column wide page Total Inches
1 Col. 2 Col. 3 Col. 4 Col. 5 Col. 2” 4” 6” 8” 10”
Full Page: 10.25” x 12.5” (non bleed only) 62.5”
Half Page: 10” (5 col.) x 6.5” horizontal 32.0”
Jr. Page: 3 Col. (6”) x 10” 30.0” 4 Col. (8”) x 8.25” 33.0” (Special 7” x 9” size can be accommodated by special request and with production dept. acceptance only!)
Third Page: 3 Col. (6”) x 6.5” 19.5”
Quarter Page: 2 Col. (4”) x 6.5” 13.0”
6th Page” 2 Col. (4”) x 3.5” 7.0”
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H/T Screen: 85 Screen (minimum) Art Formats: Reflective (paste-up) and/or CD/Mac and/or JPG Format
Ship To: The African Times - Production 5155 West Rosecrans Avenue, Suite 213 Hawthorne, California 90250
E-mail: AfricanTimes-USA@mindspring.com
Tel: (310) 644-0315 Fax: (310) 644-5507 |
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This Media Information is presented in the format per Standard Rate & Data Service (SRDS). Where The African Times is listed under category 5A . |
Please take note of this disclaimer as to the information, services, products, messages and other materials provided on this website: The African Times-USA and The African Times Publications, its agents and representatives, make no representations with respect to the content of this website and specifically disclaim any other warranties, including, but not limited to, implied or express warranties of merchantability or fitness for any particular usage, application or purpose. The information, services, products, messages and other materials contained on this website individually and collectively are provided for education and informational purposes only. This website and referrals to other websites, publications or information resources do not constitute the endorsement of those websites or resources by The African Times-USA and The African Times Publications, its agencies or representatives. The African Times and The African Times Publications make no representations or claims as to the quality, content and accuracy of the information, services, products and messages which may be provided by such resources, and specifically disclaims any warranties, including, but not limited to, implied or express warranties of merchantability or fitness for any particular usage, application or purpose. The individual documents provided on this website are copyrighted by The African Times-USA and may be downloaded for personal use only. Permission to otherwise reprint, copy, electronically reproduce or utilize any document on this website, in part or in whole, is expressly prohibited unless prior written consent is obtained from The African Times/USA. In order to obtain consent, please contact: africantimes-usa@mindspring.com |