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Profile
Photo reportage of September 2008 visit to the American White House by Ghana President, John Agyekum Kufuor and Mrs. Theresa Kufuor, hosted by U.S. President George W. Bush and Mrs. Laura Bush.
Africa Watch
As food prices climb Africa reacts to food price challenge; will you agree or disagree with Africa’s direction..
Book Review
Egypt archeologists make a major find in the Saggara digs which are so promising that major new finds will be made. Creativity of Africa is exemplified by one of the more unusual houses anywhere – Crocodile House in a shape of a crocodile.
Book Review
Two books with serious message each – Wendy Kann’s memoir “Casting With Fragile Thread – A Story of Sisters and Africa” and a personal chronicle of survival by two of the “Lost Boys of Sudan”.
Feature
Nigerian government sues multinational tobacco companies, as cigarette packs sold in Nigeria carry a health warning: "The Federal Ministry of Health warns that cigarette smokers are liable to die young."
Analysis
Closer look at the ICC and Sudan as the prosecutor of the International Criminal Court in The Hague requests an arrest warrant for President Omar al-Bashir of Sudan, for alleged genocide and crimes against humanity committed in Sudan's Darfur region.
Africa Inc
As food prices climb, African policymakers are considering short and long-term ways to make food prices affordable. The measures range from food subsidies for consumers to incentives for farmers to increase production. Two reports you may wish to reflect upon and share with us your opinion.
Africa Inc
Privatization of Kenyan Railway, a transaction arranged by the International Financial Corporation, a member of the World Bank Group and the largest multilateral source of equity and loan financing for private sector development in developing countries is provoking public outrage.
Travel

Our Travel Editor takes a different Kenya route where Nairobi becomes a star, and when technology reaches Serengeti a twenty-first century safari becomes a reality.
Media Links

© Copyright The African Times Publications 2008

“The African Times/USA” and “Africa, Inc.” are trademarks of The African Times Publications.

All U.S.A. and international
rights reserved.

The AFRICAN TIMES-USA - 2008/2009

Published biweekly by The African Times Publications, wholly owned company of The African Times Holdings/USA 5155 West Rosecrans Avenue, Suite 213, Hawthorne, California 90250

Tel: (310) 644-0315 -- Fax: (310) 644-5507

E-Mail: africantimes-usa@theafricantimes.com        www.theafricantimes.com

 

Biweekly national news journal, in tabloid size, edited and published in the US since 1989. Per issue circulation 86,000, with 1.6 pass-along readership -- e.g. 137,600 impressions. Full page b/w one time national rate $5,600 - 4 color full page, one time rate $8,400 USD. >Ad sizes from 1/8 page and up. Publication trim size: 11-1/2”x15” with five 2” col across.

1. PUBLISHER’S EDITORIAL PROFILE

The AFRICAN TIMES-USA, a national news journal, has become Africa’s most influential publication in America. As the masthead states “Africa’s Media Voice in America, Since 1989” reporting news and issues of Africa not covered by mainstream US and Canadian media. Editorial focus is from a pan-African perspective. Subjects cover: news, business, politics, entertainment, art, travel, food and information relevant to the African-Émigré, African-American and the Afrophile readers and communities. Special editorial attention is given to the 3 million African-Émigré and the African-Expatriates living in the US. Special features define: Africa’s impact on American lifestyle and cultural heritage, business and investment opportunities, travel and tourism development and promotion.

2. KEY PERSONNEL

CEO/Founder/Editor-In-Chief - Charles Chinyere Anyiam

Chairman/Editorial Board - Tyrone S. Johnson

Editor-At-Large - Nor Kymarac -- Contributing Editor - Mary Ellen Schultz

Travel Editor - Sylvia Frommer-Mracky

Accra, Ghana Bureau Chief - Kafui Gale-Zoiku -- Lagos, Nigeria Bureau Chief - Chiji Basl Okafor -- Johannesburg, South Africa Bureau Chief - Phindile Xaba

3. REPRESENTATIVES and/or BRANCH OFFICES

Africa based editorial bureau offices are in Ghana and Nigeria.

4. ISSUE and CLOSING DATES

24 issues per year. Issue dates: 1st and 15th of each month.

Closings: 10 days prior to issue date.

5. CIRCULATION

National: Single copy $1.00. Subscription (mailed) per year $30.00

Total Non-Pd Paid (Sub) (Single) (Assoc.) In-Africa Other Overseas
85,932 4,682 81,250 62,981 18,269 -0- 1,304 216

6. CIRCULATION NOTES:

Free copies are provided in the First and Business Class cabins of African airlines on their trans-Atlantic flights from US to Africa; plus the US White House, the UN Hq. Delegations, select US Government offices and select NGO offices.

Single Copy Newsstand Sales in select markets: Los Angeles, Washington DC, New York and other metro markets. Current and archival copies available at most major American universities and colleges, including on line at ProQuest/Information and Learning.

7. CORPORATE SPONSORSHIPS of full page standing sections; Food, Sports, Entertainment, are available on semi-annual and annual basis at negotiated rates.

8. ADVERTISING RATES - DISPLAY - NATIONAL*

Full page $5,600 1/3 page $2,400
1/2 page $3,300 1/4 page $2,000
Jr. page $3,300 1/8 page $1,050

9. ENTERTAINMENT/CASINOS/TRAVEL/TOURISM - NATIONAL*

Full page $4,200 1/3 page $1,950
1/2 page $2,600 1/4 page $1,500
Jr. page $2,600 1/8 page $860

10. REAL ESTATE/DRA/BOOKS/PUBLISHERS - NATIONAL*

Full page $3,000 1/3 page $1,750
1/2 page $2,000 1/4 page $1,050
Jr. page $2,000 1/8 page $650

* Commission of 15% to Recognized Advertising Agencies

11. COLOR RATES -- 2nd color extra 25% - 4/C full page 40% extra - 4/C 1/2 & Jr. page 50% extra

12. LOS ANGELES LOCAL RATES -

Circulation 25,000 Los Angeles County - Non-Commissionable

 

Automotive
Dealerships
Entertainment
Travel Agencies
Merchants/Restaurants
Professional Services
Full page
$1,530
$1,300
N/A
1/2 or Jr. page
$1,011
$860
N/A
1/3 page
$543
$462
$375
1/4 page
$440
$374
$308
1/8 page
$240
$204
$170

 

13. OTHER “LOCAL” MARKETS - Rates for other than Los Angeles markets vary and are negotiated and must be approved in writing by the publisher or National Marketing Director.

14. FREQUENCY DISCOUNTS - Per contract - retroactive OK to annual anniversary date

6-10 less 10% 11-15 less 15% 16-20 less 20% 21-24 less 25%

15. PRODUCTION REQUIREMENTS - Publication is run on web with 85 line screen. Whenever possible forward reflective art (paste ups - veloxes in position) with repro negs.
E-mail OK via JPeg or BMP Bitmap to: editor@theafricantimes.com

Mailing Address:
The AFRICAN TIMES-USA - Production
5155 West Rosecrans Avenue, Suite 213
Hawthorne, California 90250

DEMOGRAPHIC PROFILE

The editorial content of The African Times attracts a variety of readers, each group utilizes the information we publish, news we report and the opinions we present for differing uses and purposes.

Our Readers Fit Four Major Categories:

48% African-American 26% African-Émigré & Expatriates
18% Afrophile / Euro-American 08% Business/Professional Addresses

The above percentages are imprecise; in great measure they constitute professional assumptions based on review of subscriber names, zip code data and business or organization name/addresses.

Within the consumer reader groups we have been able to conclude certain specifics useful in making media and marketing decision about The African Times. The following apply:

Men
55.7%
Took domestic trip/1 yr.
87.3%
Women
44.3%
Took foreign trip/3 yr.
44.9%
Married
50.5%
Took cruise/3yr.
19.5%
Median HH income
$50.900
Passport ownership
34.1%
Personal income
$39,900
Buy traveler checks/1 yr.
42.3%
College graduate
41.8%
Major credit cards
89.6%
Graduate degree*
28.3%
American Express/Gold
18.7%
Own residence
67.6%
Frequent flyer program
38.9%
Median age
38 yr.
Car one or more
90.9%
Professional/Mng
58.0%
Cars two or more
59.1%

 

The typical consumer reader of The African Times-USA is solidly middle class, professional, with many owning their own businesses. They have a propensity for foreign travel; the African-Émigré and the Expatriates primarily for family/holiday travel and the African-America for leisure/holiday travel to the Caribbean and heritage travel to Africa. In this regard we have noted that there is an increase in leisure travel to West and South Africa, with a notable increase to East Africa. The Afrophile readers are frequent travelers to North, East and South Africa.

The business, professional an organizational readers are interested in the business, investment and political happenings and reports carried by The African Times. This group of subscribers, on both sides of the Atlantic are becoming more active in the US administration’s new trade emphasis with Africa.

* The African-Émigré in general have a higher incidence of Graduate School Degrees, in many cases earned as “foreign students” in the US.

The AFRICAN TIMES-USA

5155 West Rosecrans Avenue, Suite 213

Hawthorne, California 90250

Tel: (310) 644-0315 -- Fax: (310) 644-5507

E-mail: AfricanTimes-USA@mindspring.com

Web Site: www.theafricantimes.com

Production Specifications

Publication Size: 11.5” x 15” (trim)

Print Live Area: 10.25” x 12.5”

Column Width: 2” with 5 column wide page

1 Col.
2 Col.
3 Col.
4 Col.
5 Col.
2”
4”
6”
8”
10”

Total Inches

Full Page:
10.25” x 12.5” (non bleed only)
62.5”
Half Page:
10” (5 col.) x 6.5” horizontal
32.0”
Jr. Page:
3 Col. (6”) x 10”
30.0”
4 Col.
(8”) x 8.25”
33.0”

(Special 7” x 9” size can be accommodated by special request and with production dept. acceptance only!)

Third Page:
3 Col. (6”) x 6.5”
19.5”
Quarter Page:
2 Col. (4”) x 6.5”
13.0”
6th Page:
2 Col. (4”) x 3.5”
7.0”

_____________________________________________________________

H/T Screen: 85 Screen (minimum)

Art Formats: Reflective (paste-up) or CD/Mac and/or JPG Format

Ship To: The African Times - Production

5155 West Rosecrans Avenue, Suite 213

Hawthorne, California 90250

E-mail: AfricanTimes-USA@mindspring.com

Tel: (310) 644-0315

Fax: (310) 644-5507

 

 

Please take note of this disclaimer as to the information, services, products, messages and other materials provided on this website:

The African Times-USA and The African Times Publications, its agents and representatives, make no representations with respect to the content of this website and specifically disclaim any other warranties, including, but not limited to, implied or express warranties of merchantability or fitness for any particular usage, application or purpose. The information, services, products, messages and other materials contained on this website individually and collectively are provided for education and informational purposes only. This website and referrals to other websites, publications or information resources do not constitute the endorsement of those websites or resources by The African Times-USA and The African Times Publications, its agencies or representatives. The African Times and The African Times Publications make no representations or claims as to the quality, content and accuracy of the information, services, products and messages which may be provided by such resources, and specifically disclaims any warranties, including, but not limited to, implied or express warranties of merchantability or fitness for any particular usage, application or purpose. The individual documents provided on this website are copyrighted by The African Times-USA and may be downloaded for personal use only. Permission to otherwise reprint, copy, electronically reproduce or utilize any document on this website, in part or in whole, is expressly prohibited unless prior written consent is obtained from SoCalATA. In order to obtain consent, please contact: africantimes-usa@mindspring.com